Pictor Web Logo Redesign
Pictor Web is a web design company that wanted to redesign their current logo. The word pictor means “The Painter” which is a constellation and web comes from the company’s core business which is web application. The client wanted to retain some elements of the former logo in the new design such as the color purple, the company name, the painter’s easel and paint brush.
Taking into consideration the client’s requirements, I kept the image of the easel and transformed it into the letter P and I also morphed the brush in the former logo to form the letter W. Since the company specialized in web design and applications, I included an illustration of a laptop showing the abstract initials and I strategically placed the company name in lieu of a keyboard to add visual interest in what could have been a blank space while creatively fitting in the company name.
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