Tag Archives: Ella Zheng

Interview: Ella from The Curious Wonderer

1. Can you tell us a little bit about yourself?

My name is Ella Zheng and I am a Singaporean Designer. I currently hold a BA (Hons) in both Fashion Design and Graphic Design.

I am a designer who loves simplicity, clean layouts and type. I have found a new level of confidence and love for experimentation through my latest project, Destination: Play. Aside from that, I also enjoy churning out vector illustrations, zines, personal projects and making fun craft .

In the future, I hope to be able to nurture the Singaporean’s mindset towards design.

2. How did you come up with your shop or brand name?

The products and philosophy behind The Curious Wonderer reflects my personality — constantly curious about things and how stuff works.

3. What got you into crafting/arts/illustration?

I started doing vector illustrations after coming across many awesome works of art. When I finally learned how to make them, I was overjoyed and never stop making since.

My calling for craft came much later in life. To me, crafting and “making things” are two different entities — the difference being that crafting is about refining what you make. I wasn’t good at craft from the start, which sparked me to start the project, Destination: Play, to challenge and improve myself.

4. What do you make and why do you make them?

I make Destination: Play badges, Finder Keepers (my envelope books), paper poms, clay items and a colouring book filled with all my own illustrations that encourage children to create a story on the back page!

I like making and designing fun little objects, it brings a smile to people’s faces. I like how design can make someone happy. I also like hacking an object’s function and making it into something else. I want others to have fun with my products.

5. Do you have a favorite item that you created? Is it sold or still available for purchase?

My favourite product is the Destination: Play Badges! They are very special to me. I did a project, Destination: Play. It is about stepping out of the comfort zone. The badges were originally achievement badges, if you perform a specific task such as “Experiment with different materials in your designs”- you will be awarded the “Visual Scientist” badge. The idea behind the badges was inspired by the “Young Scientist Series” in my younger days, where you complete a certain science task and is awarded with a badge.

The series is still available in store, individually and in a set of 10!

Destination: Play Badges

6. Are you a full time artist, designer or crafter? If not would you like to be?

I am a full time designer who loves to make things.

7. Do you have any favorite blogs or resources that you can share to our readers?

I love Eat Drink Chic! I would like to also like to share my photo blog, Wandering with Ella (http://ellawanders.tumblr.com). I love exploring and there are many interesting places in Singapore, I have yet to discover. Everyone loves saying how boring Singapore is but I am sure they have yet to explore such places. I am showing another side of Singapore to everyone and I am enjoying every bit of it!

The Curious Wonderer